I build and manage Facebook and Instagram ad campaigns around a clear funnel, from cold audience awareness through to retargeting people who've already shown interest.
Cold, warm and retargeting audiences handled as separate campaigns with distinct goals.
Tracking verified so Meta's algorithm learns from accurate signals, not guesses.
A rotating set of creative and copy variations tested on a defined cadence.
Most underperforming Meta accounts either target too broadly with no retargeting, or the tracking behind them is broken.
The Common Problem
My Approach
Meta's algorithm performs best when each campaign has one clear job and clean data to learn from.
Correct pixel and Conversions API setup so the algorithm optimises toward real outcomes.
Cold, warm and retargeting audiences handled separately instead of blended into one campaign.
A testing cadence that keeps ad performance from declining as audiences see the same creative too often.
A dedicated layer that brings back visitors who didn't convert the first time.
What's actually covered in a Meta Ads engagement.
Verified tracking setup so Meta's algorithm learns from accurate conversion signals.
Separate campaigns for cold audiences, warm engagement and retargeting, each with a distinct objective.
A rotating set of ad creative and copy variations tested against each other on a defined cadence.
Audience building, exclusions and budget allocation across the funnel based on performance.
What you get from a Meta Ads engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Meta Ads Account Audit
|
Full review of pixel setup, campaign structure and creative performance
|
Interactive Report |
|
Pixel & CAPI Setup
|
Verified tracking connected across website and Meta Events Manager
|
Live Configuration |
|
Funnel Campaign Build
|
Cold, warm and retargeting campaigns structured and launched
|
Live Deployment |
|
Creative Testing Plan
|
A defined schedule and framework for testing new ad creative
|
Documentation |
|
Monthly Performance Report
|
Plain-language summary of spend, results and cost per outcome
|
PDF / Live Report |
What typically changes once tracking and funnel structure are actually fixed.
The core areas checked in every account review.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A structured build followed by continuous testing and refinement.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Copy and creative direction and testing strategy are handled directly. Video production or photography is scoped separately depending on what assets you already have available.
It limits how much individual-level data is available, which is exactly why Conversions API setup matters, since it helps recover some of that signal server-side rather than relying on the pixel alone.
Yes, Meta Ads Manager runs both placements from a single campaign structure, and placement performance is reviewed as part of ongoing optimisation.
This depends on your industry and funnel stage. A realistic starting budget is discussed based on your goals before launch, rather than a generic recommendation.
Either a flat monthly management fee or a percentage of spend, agreed based on how many funnel stages and creative formats are in scope.
The algorithm typically needs an initial learning phase of 3 to 7 days per campaign before performance stabilises enough to judge fairly.
A monthly performance report covering spend, results and cost per outcome by funnel stage, in plain language rather than a raw Ads Manager export.
It can work for B2B, particularly for retargeting and brand awareness, but it's generally weaker for direct lead generation than LinkedIn. This is assessed honestly during the audit.
Yes, including location, language and interest targeting suited to the Philippine market, run alongside or separately from any international campaigns you need.
Policy issues are reviewed as part of the audit, and campaigns are rebuilt in line with Meta's advertising policies before spend resumes.
