I build organic LinkedIn presence for company pages and founders, structured around the professional credibility and B2B visibility the platform is actually good for.
Page structure and About section built to represent the business clearly.
A content plan for founder or team profiles, since these usually outperform company pages.
A deliberate approach to commenting, connecting and engaging within your industry.
Most company pages post generic corporate updates that nobody engages with, while the actual reach potential of individual profiles goes unused.
The Common Problem
My Approach
LinkedIn's algorithm and audience respond to genuine professional insight far more than corporate announcements.
Individual posts from founders or team members typically outperform company page updates organically.
Content that demonstrates real expertise builds trust faster than promotional posts.
A professional audience already primed for business-relevant content, if the content is worth their time.
Comments and engagement from a growing professional network extend reach over time.
What's actually covered in a LinkedIn marketing engagement.
Page structure, About section and showcase content built to represent the business clearly.
A content plan for founder or team profiles built around genuine expertise and point of view.
Posts written specifically for LinkedIn's tone and format, not adapted from other platforms.
A deliberate approach to commenting, connecting and engaging within your industry.
What you get from a LinkedIn marketing engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
LinkedIn Presence Audit
|
Review of Company Page and relevant personal profiles
|
Interactive Report |
|
Company Page Optimisation
|
Updated Page structure, About section and showcase content
|
Live Deployment |
|
Content Calendar
|
Planned posts for Company Page and/or founder profile
|
Editable Document |
|
Written Posts
|
LinkedIn-native posts drafted for approval and publishing
|
Editable Document |
|
Monthly Performance Report
|
Engagement, reach and connection growth summary
|
PDF / Live Report |
What typically changes once content is built around genuine expertise instead of corporate announcements.
The core areas checked in every engagement.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A setup phase followed by consistent, insight-driven posting.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Usually both, with personal profiles carrying more organic reach. The right balance depends on your team's willingness to post under their own name.
Writing is included. Posts are drafted for your review and approval before anything goes live under your name.
It's strongest for B2B, professional services and personal branding. For consumer-facing businesses, it's usually a lower priority than Instagram or Facebook.
Content is drafted for approval, so the main time commitment is a quick review and sign-off rather than writing from scratch.
As a monthly retainer, scoped around how many profiles, company page and personal, are included.
A content calendar for Company Page and/or founder profile, drafted posts ready for approval, and a monthly performance report.
Yes, this is common. Content is built around genuine expertise and a comfortable posting cadence rather than expecting daily output from day one.
Yes, LinkedIn is particularly effective for Philippine businesses building credibility with international B2B audiences, and targeting is set up accordingly.
Paid LinkedIn advertising is covered under the LinkedIn Advertising service. This service focuses on organic content and engagement.
Through engagement rate, connection growth quality and any leads or conversations that come directly from posts, not just impressions.
