I run LinkedIn ad campaigns built for B2B targeting, by job title, industry and company size, so spend reaches the actual decision makers instead of a broad professional audience.
Layered targeting by job title, seniority, company size and industry.
Campaigns paired with a defined follow-up process before launch, not left to sit.
Performance measured against pipeline relevance, not clicks or impressions.
LinkedIn ads are expensive per click, so a loose targeting or tracking setup is far more costly here than on other platforms.
The Common Problem
My Approach
With a higher cost per click than most platforms, wasted impressions on the wrong audience are expensive.
Job title and seniority targeting that filters out audiences unlikely to have buying influence.
Insight Tag setup that reflects genuine leads and pipeline, not just clicks.
A defined process so Lead Gen Form submissions don't sit unused.
Campaign structure that accounts for how long B2B decisions actually take.
What's actually covered in a LinkedIn Ads engagement.
Layered targeting by job title, seniority, company size and industry to reach genuine buyers.
Verified tracking connected to real business outcomes before spend is scaled.
Campaign objectives and formats matched to your sales cycle and lead qualification process.
B2B-focused ad copy and creative built around a professional audience's actual concerns.
What you get from a LinkedIn Ads engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
LinkedIn Ads Account Audit
|
Full review of targeting, tracking and campaign structure
|
Interactive Report |
|
Insight Tag & Conversion Setup
|
Verified tracking connected to real lead and pipeline events
|
Live Configuration |
|
Audience Targeting Plan
|
Layered targeting strategy by title, seniority and company attributes
|
Documentation |
|
Campaign Build & Launch
|
Live campaigns structured around lead generation or awareness goals
|
Live Deployment |
|
Monthly Performance Report
|
Cost per lead and pipeline-relevant reporting
|
PDF / Live Report |
What typically changes once targeting and tracking are actually fixed on a platform where waste is expensive.
The core areas checked in every account review.
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A deliberate build given the higher cost per click on this platform.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Cost per click is generally higher because you're paying for access to a professional audience with specific job-level targeting, which is harder to reach through other channels.
It depends on your average deal size and sales cycle. For higher-value B2B offers, the targeting precision often justifies the cost, and this gets assessed honestly during the audit.
The process and CRM or inbox connection are set up as part of the engagement. Actually following up with individual leads is typically handled by your sales team.
Primarily on cost per qualified lead, not cost per click or impression, since the actual goal is pipeline, not raw traffic.
A flat monthly management fee, since the higher CPC on this platform makes percentage-of-spend pricing less predictable for smaller B2B budgets.
Given the longer B2B sales cycle this platform serves, most accounts need 4 to 8 weeks to generate enough data to judge lead quality fairly.
A monthly report focused on cost per lead and pipeline relevance, alongside an audience targeting plan and campaign build documentation.
Yes, where you have a defined list of target companies, campaigns can be built around matched audiences rather than broad job-title targeting alone.
Yes, including location, industry and seniority targeting suited to Philippine B2B buyers, run alongside international targeting where relevant.
This is reviewed in the initial audit, since weak engagement on LinkedIn usually traces back to either audience targeting that's too broad or creative that doesn't fit a professional feed.
