I build Instagram strategy around the formats that actually get reach right now, Reels, carousels and Stories, and structure content to move followers toward an actual business outcome.
A content mix weighted toward the formats currently getting the most organic reach.
Niche-relevant hashtags and keywords, not generic popular tags.
A bio and highlights structure that turns profile visits into an actual next step.
Instagram rewards specific formats and consistency, and most accounts lose reach because they're not adapting to how the platform actually distributes content now.
The Common Problem
My Approach
Instagram's discovery algorithm favours specific formats and engagement signals, posting more of the wrong format doesn't fix reach.
Content formats built for discovery, not just for people who already follow you.
A bio and highlights structure that turns profile visits into an actual next step.
Hashtags and keywords chosen for your actual niche rather than generic popular tags.
Stories used to build a relationship with your audience between feed posts.
What's actually covered in an Instagram marketing engagement.
Bio, highlights and profile structure rebuilt to clearly communicate value and drive action.
A content mix weighted toward Reels, carousels and Stories based on current reach patterns.
Niche-relevant hashtags and caption keywords to support Instagram's search and discovery.
Story interaction, collaboration posts and engagement pods approached responsibly, not through bots or fake followers.
What you get from an Instagram marketing engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Instagram Account Audit
|
Full review of profile, content performance and current strategy
|
Interactive Report |
|
Profile & Bio Rebuild
|
Optimised bio, highlights and profile structure
|
Live Deployment |
|
Content Format Plan
|
Recommended content mix and format cadence
|
Documentation |
|
Hashtag & Keyword List
|
Niche-relevant hashtags and caption keyword guidance
|
Spreadsheet |
|
Monthly Performance Report
|
Reach, engagement and follower quality summary
|
PDF / Live Report |
What typically changes once content format and profile structure are actually optimised.
The core areas checked during every Instagram engagement.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A structured setup followed by ongoing format testing.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
No. Growth is built through content, formats and genuine engagement. Purchased followers and bots damage long-term reach and credibility.
Follower growth speed varies too much by niche and starting point to promise a number. Reporting focuses on engagement quality and reach alongside follower trends.
Content strategy and direction are included. Video production and editing can be scoped separately or handled by your in-house team using the provided direction.
Not always. It works best for visually presentable products or services. This gets assessed honestly during the audit rather than assumed.
As a monthly retainer, since format testing, posting and engagement management are ongoing rather than a one-time deliverable.
An Instagram account audit initially, then a monthly content format plan, hashtag guidance, and a performance report covering reach, engagement and follower quality.
Yes, the profile and bio are rebuilt first, followed by a consistent posting restart, since an inactive account often needs a clean relaunch rather than jumping straight back into daily posting.
Yes, product tagging and shop setup are included where relevant to your business.
For most brands, yes, alongside rather than instead of TikTok. Instagram still holds strong engagement for Filipino audiences, and the two platforms tend to serve different parts of the funnel.
Yes, content themes and hashtag strategy are built around your specific target audience, whether that's a broad Philippine market or a narrower niche.
