I build the plan that decides what content actually gets created, why, and for whom, so content production stops being a guessing game and starts working toward specific business goals.
Identifying what your actual audience searches for and asks at each stage.
A small number of core themes that every piece of content maps back to.
One plan connecting blog, social and email content instead of separate calendars.
Most content programs stall not from a lack of effort, but from a lack of a plan connecting content to an actual business outcome.
The Common Problem
My Approach
The same amount of content effort produces very different results depending on whether there's a plan behind it.
Every piece tied to a specific pillar and audience need, not created for its own sake.
Topics chosen based on what your audience actually searches for and asks.
Blog, social and email content working from the same strategy instead of separate calendars.
Defined success metrics so you can tell what's actually working, not just what got published.
What's actually covered in a content strategy engagement.
Identifying what your actual audience searches for, asks and cares about at each stage of their decision.
Defining a small number of core content themes that every piece of content maps back to.
A structured calendar connecting blog, social and email content around the defined pillars.
Metrics defined per content pillar so performance can be tracked against real goals.
What you get from a content strategy engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Content Audit
|
Review of existing content and current performance patterns
|
Interactive Report |
|
Audience & Topic Research Summary
|
Findings on what your audience actually searches for and asks
|
Report |
|
Content Pillar Framework
|
Defined core themes and topic clusters for ongoing content
|
Documentation |
|
Editorial Calendar
|
Planned content schedule across blog, social and email
|
Spreadsheet / Calendar |
|
Performance Framework Document
|
Defined KPIs and tracking approach per content pillar
|
Documentation |
What typically changes once content decisions are grounded in a defined plan.
The core areas assessed when building a content strategy.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A planning phase that directs ongoing content production.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Both are available separately. This service covers strategy and planning; the actual writing falls under the content writing and copywriting services.
SEO content planning focuses specifically on search-driven topics. This strategy also covers social and email content and how they connect, though SEO demand data feeds directly into it.
Quarterly is typical, or sooner if your offer, audience or business priorities shift significantly.
Yes, the calendar and pillar framework are built around your actual production capacity, not an idealised publishing schedule you won't be able to keep up with.
The Strategy Session is a fixed fee. The Full Content Strategy and ongoing oversight are quoted based on how many content pillars and channels are in scope.
An audience and topic research summary, a content pillar framework, an editorial calendar across channels, and a performance framework document defining what success looks like.
Yes, competitor content gaps are reviewed as part of the audience and topic research so pillars are built around genuine opportunity, not just internal assumptions.
Often yes. Most existing calendars are missing the underlying pillar logic connecting topics to a goal, which is usually why output feels busy but doesn't move metrics.
Yes, language and tone decisions are made based on where your actual audience is and how they search, whether that's English, Filipino, or a mix.
Against the specific KPIs defined per content pillar during the strategy phase, reviewed at the agreed reporting cadence rather than generic traffic totals.
