I set up clean, accurate tracking and build reporting that tells you what's actually working, instead of a dashboard full of numbers nobody checks.
Correct property configuration and data streams connected properly from day one.
Tracking built around the specific actions that matter, form fills, calls, purchases.
Reports that translate raw data into what's actually working, without the jargon.
Most sites either have no tracking set up properly, or so much of it that nobody can tell which numbers actually matter.
The Common Problem
My Approach
You can't improve what you can't measure accurately, and most sites are measuring the wrong things.
Knowing which channel actually drove a lead, instead of guessing based on last-click assumptions.
Reporting built around the handful of numbers that reflect real business impact.
Search Console and analytics monitored so issues get caught before they become a ranking problem.
Plain-language summaries instead of raw exports nobody has time to interpret.
What's actually covered in an analytics and reporting engagement.
Correct property configuration, data streams and connection between GA4 and Search Console.
Tracking built around the specific actions that matter, form submissions, calls, purchases, sign-ups.
A dashboard built around your priority metrics rather than default platform templates.
A recurring plain-language report covering traffic, rankings and conversion trends.
What you get from an analytics and reporting engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
GA4 & Search Console Setup
|
Correctly configured properties, data streams and account linking
|
Live Configuration |
|
Goal & Event Tracking Plan
|
Defined conversion events mapped to real business actions
|
Documentation |
|
Custom Reporting Dashboard
|
A live dashboard built around your priority metrics
|
Looker Studio Dashboard |
|
Monthly Performance Report
|
A plain-language summary of traffic, rankings and conversions
|
PDF / Live Report |
|
Tracking Audit Summary
|
A record of what was broken, fixed and configured
|
Documentation |
What typically changes once tracking is configured around real business outcomes.
The core areas checked when setting up or auditing tracking.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
From messy or missing data to a report you can actually act on.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Installed and configured correctly aren't always the same thing. Most audits find at least a few goals or conversion events that were never actually set up properly.
This service covers your full measurement setup, GA4, Search Console and conversion tracking, rather than just ranking positions, so it applies whether or not SEO is your only channel.
Yes, including purchase, revenue and product-level tracking for supported platforms like Shopify and WooCommerce.
Monthly is standard, adjusted based on how frequently you're making changes to the site or running campaigns.
The Analytics Audit is a fixed fee. Full setup and ongoing monthly reporting are quoted separately based on how many platforms and conversion events need to be tracked.
Correctly configured GA4 and Search Console properties, a documented goal and event tracking plan, a custom Looker Studio dashboard, and a plain-language monthly performance report.
In most cases, yes. Form and CRM platforms are connected where an integration exists, so lead data flows into the same reporting view instead of sitting in a separate system.
That's the core purpose of the setup. Channel attribution is configured specifically so you can compare SEO, paid ads and social based on real outcomes, not just traffic volume.
Yes. Clean tracking matters just as much for organic and referral traffic, and having it in place before you start paid campaigns makes that data reliable from day one.
Yes, including regional or country-level segmentation in your reporting where your traffic and customers come from more than one market.
