I write blog posts, web pages and long-form content built around real search intent and genuine expertise, not filler written to hit a word count.
Every piece built around the specific question it needs to answer, not a keyword worked into sentences.
Research into your actual product or point of view so content says something specific.
Headings, meta elements and internal linking considered while writing, not bolted on after.
Most underperforming content isn't badly written sentence by sentence, it just doesn't actually answer what the reader came looking for.
The Common Problem
My Approach
Content that directly answers what someone searched for keeps them reading and gives search engines a clear reason to rank it.
Content structured around genuine search intent, not just a keyword worked into sentences.
Research-backed content that reflects your actual expertise, not generic industry statements.
Clear headings and an early answer that respects the reader's time.
Written with a view of what's currently ranking, not in isolation.
What's actually covered in a content writing engagement.
Understanding exactly what a searcher wants before a single word is written.
A quick scan of what's currently ranking to understand what the piece needs to cover to compete.
Drafting content with clear structure, an early answer and genuine depth.
Headings, meta elements and internal linking considered as part of the writing process, not bolted on after.
What you get from a content writing engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Content Brief
|
Target keyword, intent, structure and competitive notes for each piece
|
Documentation |
|
First Draft
|
Fully written content delivered for review
|
Editable Document |
|
Revised Final Draft
|
Content revised based on your feedback
|
Editable Document |
|
SEO Meta Elements
|
Suggested title tag, meta description and heading structure
|
Documentation |
|
Publishing-Ready File
|
Final formatted content ready to publish
|
Editable Document |
What typically changes once content is built around intent instead of a word count target.
The core elements addressed in every piece of content.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A clear sequence from brief to publish-ready content.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Most industries, yes, though technical or highly regulated topics need input from your team to make sure the content is accurate before it publishes.
Length is driven by what the topic and search intent actually require, not a fixed word count. Some pieces need 600 words, others need 2,500.
Basic topic and intent research is included in every brief. Full-scale keyword research programs are scoped under the SEO services.
One round is standard per piece. Additional rounds can be added if the brief changes significantly after the first draft.
Per piece for one-off content, or as a monthly package for ongoing volume, priced by length and research depth rather than a flat per-word rate.
A publishing-ready document with suggested title tag, meta description, heading structure and internal linking notes included alongside the written content.
Yes, existing content or brand guidelines are used as a reference point. Where none exist, a simple voice guide is agreed first.
Yes, claims are checked against reliable sources, and sourcing is flagged clearly where a topic needs expert or client input to verify.
Yes. Content writing covers blog and informational content built for search intent. Copywriting covers pages and ads built specifically to convert, which is a separate service.
Yes, examples, references and search intent are adapted for a Philippine audience where that's your actual market, alongside general or international content where needed.
