I optimise product and category pages, fix the technical issues large catalogues create, and build a site structure that scales as your inventory grows instead of breaking under it.
A category and subcategory hierarchy where each page targets a distinct, valuable search term.
Titles, descriptions and schema rebuilt for products, prioritised by revenue and search volume.
Canonical and indexing rules so filters stop generating thousands of duplicate URLs.
Large catalogues create technical SEO problems that don't show up on smaller sites, duplicate content, thin pages and crawl budget spread too thin.
The Common Problem
My Approach
The scale of an e-commerce catalogue changes what actually moves rankings compared to a small content site.
Making sure Googlebot spends its time on products and categories that can actually rank and sell.
A site structure that holds up as you add hundreds or thousands of new SKUs.
Category pages built to rank and to guide buyers toward a purchase decision.
Product schema that makes you eligible for rich results like pricing and availability.
What's actually covered in an e-commerce SEO engagement.
Restructuring category and subcategory hierarchy so each page targets a distinct, valuable search term.
Canonical and indexing rules for filters, sort orders and pagination so they stop creating duplicate content.
Titles, descriptions and structured data rebuilt for products at scale, prioritised by revenue and search volume.
A clear approach to out-of-stock, discontinued and seasonal products so they don't damage rankings.
What you get from an e-commerce SEO engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Site Architecture Map
|
Recommended category and subcategory structure with target keywords
|
Report / Diagram |
|
Faceted Navigation Ruleset
|
Canonical and indexing rules for filters, sorting and pagination
|
Production Config |
|
Product Page Optimisation Guide
|
Prioritised list of products with title, description and schema recommendations
|
Spreadsheet |
|
Product Schema Implementation
|
Structured data for pricing, availability and reviews where applicable
|
Production Code |
|
Out-of-Stock Handling Policy
|
Defined rules for discontinued and out-of-stock product pages
|
Documentation |
What typically changes once category architecture and faceted navigation are actually controlled.
The core areas checked across a product catalogue.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A sequence built around catalogue scale, not single pages.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Shopify, WooCommerce, Magento and most standard platforms. The approach adapts to your platform's specific limitations around canonicals and faceted navigation, and to marketplace listings like Lazada or Shopee where relevant.
For very large catalogues, products are prioritised by revenue and search potential rather than rewriting every listing at once. Content briefs are provided so your team can scale the rest.
No. Faceted navigation changes affect what search engines index, not what your filters do for shoppers browsing the live site or arriving from paid ads.
A policy is agreed upfront, whether that's redirecting expired pages, keeping them live with updated messaging, or archiving them, based on how often the product or season recurs.
Based on catalogue size and platform complexity, since a 200-product store and a 20,000-product catalogue need very different levels of architecture work.
A full crawl of your catalogue, faceted navigation review, sample product page audit, and a prioritised roadmap ranking fixes by revenue impact.
Category-level architecture fixes often show movement within 4 to 8 weeks. Individual product page improvements depend on how competitive each specific term is.
Yes, including hreflang and regional targeting considerations where a catalogue serves multiple countries or currencies, such as the Philippines alongside other markets.
Often yes, since duplicate content and weak category structure hurt smaller catalogues too, even if the scale of the problem is smaller than a large retailer's.
Yes, schema and feed accuracy are reviewed as part of the engagement so product data stays consistent between your site and any Shopping or Merchant Center listings.
