I set up ongoing tracking of what's being said about your brand, competitors and industry across social platforms, and turn that into a report you can actually act on.
Ongoing tracking of brand, product and competitor mentions across relevant platforms.
Reviewing whether conversation trends are turning positive, negative or neutral.
Findings translated into specific recommendations, not just raw data.
Most brands only see the mentions that happen directly on their own pages, missing the much larger conversation happening around them.
The Common Problem
My Approach
The conversation about your brand is usually bigger than what happens on your own accounts.
Tracking mentions happening across the platform, not just comments on your own posts.
Noticing a negative trend before it becomes a visible reputation issue.
Understanding what's working for competitors based on actual audience reaction, not guesswork.
Reports that recommend a specific next step, not just a summary of numbers.
What's actually covered in a social listening engagement.
Ongoing tracking of brand, product and campaign mentions across relevant platforms.
Tracking competitor activity, campaigns and audience reaction for comparison.
Ongoing review of whether conversation trends are turning positive, negative or neutral
Monthly reports that translate tracked data into specific, actionable recommendations.
What you get from a social listening engagement.
| Deliverable Item | Technical Description | Format & Output |
|---|---|---|
|
Listening Setup Audit
|
Review of current tracking gaps and relevant platforms to monitor
|
Interactive Report |
|
Monitoring Configuration
|
Tracking set up for brand, product and competitor mentions
|
Live Configuration |
|
Sentiment Tracking Dashboard
|
Ongoing view of sentiment trends over time
|
Live Dashboard |
|
Competitor Benchmark Report
|
Comparison of competitor activity and audience reaction
|
Report |
|
Monthly Insight Report
|
Plain-language findings with specific recommended actions
|
PDF / Live Report |
What typically changes once tracking extends beyond owned social accounts.
Answer The Public
Chatbot
Google Ads
Google Analytics
Google Business
HubSpot
MapRank
Semrush
Site Search
WordPress
Ahrefs
Copyleaks
MS Clarity
Jasper
HotJar
Writesonic
Zapier
Screaming Frog
ChatGPT Prompt Engg
MailChimp
Canva
Clearscope
A setup phase followed by consistent monthly insight delivery.
Expertise across industry-standard SEO tools, crawl analyzers, and search performance platforms.
Reputation management focuses on responding to reviews and comments. Social listening focuses on tracking and analysing the broader conversation, including where you're not directly tagged.
Coverage depends on your industry and where relevant conversation actually happens, typically Instagram, Facebook, LinkedIn, X and relevant review or forum platforms.
Yes, tracking specific product or campaign keywords is a common use case alongside general brand monitoring.
Platform analytics only cover your own accounts. Social listening covers mentions and conversation happening beyond your owned channels.
As a monthly retainer covering monitoring configuration and insight reporting, scoped by how many keywords and competitors are tracked.
A sentiment tracking view, a competitor benchmark report, and a monthly insight report translating the data into specific recommended actions.
Yes, findings are designed to feed directly into the content strategy and reputation management services here, rather than sitting as a standalone report.
Yes, since the conversation being tracked often happens independently of how active your own accounts are, and the findings can inform how you show up going forward.
Yes, tracking is configured for Filipino-language mentions and Philippine-specific platforms and forums alongside broader international coverage.
Once monitoring is configured, sentiment shifts are visible in near real time, with formal review and action recommendations delivered on the agreed monthly cadence.
